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Wolfgang Rathert

Performance by Design

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CEO Collaboration Forum: Gamification – Engagement by Design

Motivated people…

…whether customers or employees, are the cornerstone of every successful business.

If it comes to boosting not only motivation, but also creativity, cooperation, endurance, resilience, focus, and a whole range of other desired behavioral patterns, nothing can live up to the power of games.

Games inspire throughout all cultures, and get people hooked, regardless of gender or profession, age or education.

Putting this power to use in non-game contexts is the goal of „Gamification“.

You want to increase customer loyalty or employee retention? Acquire more customers or the best talents?

Then learn how to use game design principles to tap into the power of games.

Join us for an interactive session to get a glimpse into the concepts, techniques, and dos & don’ts of Gamification, and understand why companies around the world are adopting this approach.

www.ceo-cf.com

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